As this year’s american presidential election went through Obama defeated senate John Mccain for presidency of the United States of America. Barack Obama will be the country’s first African-American president which is huge because almost just 40 years ago were Black people treated with very harsh rascism. How did Obama win? He was able to get many younger voters to come out and vote. This year has had the most young voters ever actually voting in a US presidential election. How did he get the attention of all these teens? Through technology.
By looking at Mccain’s and Obama’s campaign websites you can easily see who has the larger outreach. Mccain does not really have any links to other sites. If you look on Obama’s site you can sign up for his “Obama Mobile” or even take a look at his other sites on many youth and adult social networking sites such as facebook, myspace, blackplanet, filkr, youtube, etc. Mccain’s website looks fairly simple, professional, but at the same time not that eye appealing. When you look at Obama’s website it looks so hopeful and beautiful. Something that may give a voter an idea of the candidates attitude.
Obama really made a strong effort to attract the votes of young voters because he knew that most old white folks in the south might not vote for him. He became the only presidential candidate to place ads in video games. Eighteen games, some of which include: “Guitar Hero” and “Madden 09″, in game ads would appear on billboards throughout the games. Near the launch of the iPhone 3G Obama’s campaign released an iPhone application that allowed supporters to receive up-to-date campaign news on their iPhone. With the immense exposure of Obama’s candidacy in video games, interenet, and phones it was inevitable that Obama would win over the votes of young adults.
With how popular youtube has become Barack Obama really did a good job of dominating that site. Most people today go on youtube for almost everything. If Obama really wanted to get more support he had to get the attention of youtube viewers. John Mccain also tried doing the same thing. But checking their youtube profile’s today, Barack Obama has over 19,500,000 views while John Mccain has a measly 2,200,000. It is pretty obvious that Obama has a higher popularity on youtube with almost 9 times the channel views! As theyear’s go by and technology advances presidetional candidates or any electoral candidate has to be ready to adapt to the new ways of getting out to people. In this case Obama happened to be better for the online outreach, and this is what helped him become President of the United States.
In the future I can see presidenitial candidates learning from Obama and might try getting even more exposure in today’s popular interenet sites. This will be a new way of reaching out to a nation. We’ve gone from radio ads, to television ads to now using the internet to spread the name of the president. Who knows what elections will be like 20 years from now. We already can have updates wherever we go on our IPhones and we can receive updates at home on our computers and televisions.






